The organizations have started to dedicate more attention to their own employees, recognizing that employees have more to do with the success of the business than any other constituency. According to the study of Watson Wyatt “the bottom line is that the employee communication is no longer a soft function but a business function that drives performance and contributes to the company’s financial success”. If the employees are
not given a chance in decision making they do not identify with or feel motivated to drive their employer’s business goal and objectives, they only show up to collect their pay checks. Managers need to recognize that, if they provide information to employees and also listen to them, that employee will be exited about their work, connected to company’s vision, and they will be able to fulfill the goals of the organization.
An effective internal communication program includes :
· Communicate up and down
· Make time for Face – to – Face meetings
· Communicate online
· Create employee oriented publications.
· Communicate visually
· Focus on internal branding
· Consider the company Grapevine
The best approach to communicate employees is through informal discussions between employees and supervisors. Ultimately, effective internal communications should reinforce employees’ beliefs that they are important assets to the firm. This can happen only if management believes that is true, and if the communication effort is handled by professionals.
EXAMPLE
An internal communication system may also be good for a company as far as employee feedback. An example could be surveys posted on an intranet system, designed for employees to provide feedback about their supervisors, work environment, and other aspects of their jobs. Internal communication is a key part of communication as a whole in any organization.
not given a chance in decision making they do not identify with or feel motivated to drive their employer’s business goal and objectives, they only show up to collect their pay checks. Managers need to recognize that, if they provide information to employees and also listen to them, that employee will be exited about their work, connected to company’s vision, and they will be able to fulfill the goals of the organization.An effective internal communication program includes :
· Communicate up and down
· Make time for Face – to – Face meetings
· Communicate online
· Create employee oriented publications.
· Communicate visually
· Focus on internal branding
· Consider the company Grapevine
The best approach to communicate employees is through informal discussions between employees and supervisors. Ultimately, effective internal communications should reinforce employees’ beliefs that they are important assets to the firm. This can happen only if management believes that is true, and if the communication effort is handled by professionals.
EXAMPLE
An internal communication system may also be good for a company as far as employee feedback. An example could be surveys posted on an intranet system, designed for employees to provide feedback about their supervisors, work environment, and other aspects of their jobs. Internal communication is a key part of communication as a whole in any organization.
REFRENCES:
Corporate Communication by Paul A.Argenti
No comments:
Post a Comment