CORPORATE COMMUNICATION RELEVANCE

What is the relevance of communication for corporations? Communication is being used in every sphere of life. From the time a new born comes to life he starts communicating with others. Communication is very important factor for any corporation. These days’ corporations pay a lot of attention on communication skills of a person before hiring. To be successful in today's business environment, companies need to integrate their communication efforts. Companies today are more concerned about to get their messages across to varied internal and external constituencies. These constituencies give inputs to the organization, but they also have to accept the outputs of the organization. People in organizations typically spend over 75% of their time in an interpersonal situation; thus it is no surprise to find that at the root of a large number of organizational problems is poor communications. Effective communication is an essential component of organizational success whether it is at the interpersonal, intergroup, intragroup, organizational, or external levels.
In a work setting, it is even more common since interactions involve people who not only don't have years of experience with each other, but communication is complicated by the complex and often conflictual relationships that exist at work. In a work setting, the following suggests a number of sources of noise: language, culture, interpersonal relationship etc.
EXAMPLE
Use of time can communicate how we view our own status and power in relation to others. For example think about how a subordinate and his/her boss would view arriving at a place for an agreed upon meeting.
Enterprises use annual reports as corporate communications tools to convey information related to results, processes and relationships of the enterprise. Typically, these communications occur on a yearly basis. Corporations use electronic and print newsletters to share corporate diversity hiring practices and information on new hires. Enterprises use corporate Intranets to create corporate communication platforms to formalize processes around announcing requests to supplies to submit RFPs.
REFERENCES:
http://en.wikipedia.org/wiki/Corporate_communications

http://economictimes.indiatimes.com/News/CompaniesA-Z/Corporate_Trends/Communication_Its_a_corporate_value/articleshow/2127853.cms


EXPERIENCE
To my mind, Communication is not a process or a system, it is not a mere tool to achieve change management. It is not a channel where oratory or writing skills are to be experimented with; It is none of that. ‘To communicate’ is a critical life skill. ‘To communicate’ is a critical competence in personal and professional life.