THE CHANGING ENVIRONMENT FOR BUSINESS

The business environment is constantly changing. Corporate communication has become essential for every company regardless of whether it is large corporation or small. Effective corporate communication is not only beneficial for the company and employees, it is also a source of stability for consumers weary. Internet, television and media have helped to shape the communication structure.
The creation of shared knowledge by the technology has created a global village.

The technology has strengthened the communication channel to modify the business environment and to compete in the challenging environment by adopting flexible strategies. Corporate communication must be closely linked to the companies overall vision and mission strategies.

Today it is easier than ever to start and run a global business. Our advanced technology has made the world shrink into one manageable market. You can sell your product to customers in Bangkok as easily as to costumers in Florida. All you need is a good product and the willingness to work hard for your idea.

Executives can communicate about anything but they can not communicate about everything. Consequently, either explicitly or implicitly, they make communicative choices, which in turn becomes the organization’s communication strategy. These choices are all the more important in times of great organizational uncertainty wrought by increased global competition, quicker cycle times and the ever-changing marketplace.

References:

http://ezinearticles.com/?Importance-of-Communication-in-an-Organization&id=423299

http://www.imetacomm.com/otherpubs/pdf_doc_downloads/strat_commg_uncertainty_v4.pdf