COMMUNICATING STRATEGICALLY

Communication has major implication in any organization when compared to other subjects. Therefore it is necessary to implement and effective organizational strategy. The three subsets of an organization strategy are:

Determining the objective for particular communication.

Deciding what resources are available for achieving those objectives.

Diagnosing the organization reputation.

The corporate communication strategy framework includes massages, constituencies, constituency responses and corporation.

The organization has to concentrate on the choice of communication channels for the overall development of the organization, which is the most difficult job. Firm needs to consider the corporate communication efforts as manifested in the companies’ vision and mission statement.

Communication is simply a method of sending a message from one person or group of persons to another. It is of vital importance to a business because it involves all the persons and organizations connected with the business - employees, customers, shareholders, suppliers, creditors, debtors - and a whole range of people outside - journalists, television reporters, tax authorities, local government and national government officials, the European Union and, indeed, any person or organization throughout the world with which the business has any contact. Good communication will ensure that all these persons and organizations understand the message sent. They will also be more likely to respond favorably to the message if it appears to be reasonable and fair to both the receiver and the business.

Effective communication of information and decision is an essential component for management-employee relations. The manager cannot get the work done from employees unless they are communicated effectively of what he wants to be done? He should also be sure of some basic facts such as how to communicate and what results can be expected from that communication. Most of management problems arise because of lack of effective communication. Chances of misunderstanding and misrepresentation can be minimized with proper communication system.

References:

http://www.navis.gr/manager/imp_com.htm

http://ezinearticles.com/?Importance-of-Communication-in-an-Organization&id=423299

THE CHANGING ENVIRONMENT FOR BUSINESS

The business environment is constantly changing. Corporate communication has become essential for every company regardless of whether it is large corporation or small. Effective corporate communication is not only beneficial for the company and employees, it is also a source of stability for consumers weary. Internet, television and media have helped to shape the communication structure.
The creation of shared knowledge by the technology has created a global village.

The technology has strengthened the communication channel to modify the business environment and to compete in the challenging environment by adopting flexible strategies. Corporate communication must be closely linked to the companies overall vision and mission strategies.

Today it is easier than ever to start and run a global business. Our advanced technology has made the world shrink into one manageable market. You can sell your product to customers in Bangkok as easily as to costumers in Florida. All you need is a good product and the willingness to work hard for your idea.

Executives can communicate about anything but they can not communicate about everything. Consequently, either explicitly or implicitly, they make communicative choices, which in turn becomes the organization’s communication strategy. These choices are all the more important in times of great organizational uncertainty wrought by increased global competition, quicker cycle times and the ever-changing marketplace.

References:

http://ezinearticles.com/?Importance-of-Communication-in-an-Organization&id=423299

http://www.imetacomm.com/otherpubs/pdf_doc_downloads/strat_commg_uncertainty_v4.pdf